Below is my final choice for the letterhead. The logo's purpose is to create the sense of sophistication and focus so I feel the logo on its own directs your attention to just the logo, clearing the page of other distractions. It has a feint watermark continuing on the concentric circle theme. I used a pale blue to create a calm and collected style.
Then there are my two ideas for a backing to the page. The first one is in contrast to the front of the page whilst keeping the light blue. The second is a very subtle repetition of the logo in a slightly off white. I chose the second for my final piece.
The compliment slip and business card are just slight variations on the initial idea for the letterhead as repetition and continuity strengthen a logo and it's goals.
Below is a sheet of nine business cards.
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