Typographic I.D Brief

This brief required us to create a typographical piece that represented one or two aspects of our assigned partners. My partner for this project was Barry Tobin.

Barry and I created questionnaires that we had to fill out in order to find out more about each others personalities. The aspects I was mostly focused on were how he is serious when it comes to college work and his fitness but he approaches other things with a more novel attitude. He is interested in Buddhism and is a calm and collected person. His favourite colour is blue but, when he paints, he likes to work with just red, yellow and blue.

To start off I looked at a large selection of typefaces, and decided on a couple that would show a serious attitude, Helvetica and Highway Type D. After my first class critique on this project I was told not to use Highway Type D as it wasn't a very good font. Helvetica is a font that would age well and keep its effectiveness for a longer time.

Here are a selection of my initial ideas working on the idea of portraying Barry's serious and focused front, while behind it all he is fun and outgoing.

Below is a piece I created using acrylic paint over a stencil I cut out. It's based on Jackson Pollock, one of Barry's favourite artists, it also encompasses the ideas of his clean front to a fun personality and his use of the three primary colours.

 The image below is the same idea simplified back. I feel this idea shows he has a serious front because of the typeface and the concentric circles create a sense of focus. With this image it is simple and effective enough to maintain itself in any colour and still be recognizable.