Celebrity Come Dine With Me: Design a Celebrity Place Setting

For our last project we have to create a place setting for an assigned celebrity or famous person. I was given Sir David Attenborough, which was lucky for me as I am a big fan of his. Our place setting can't immediately say who the place setting is for, so we have to do research and make a personalised place setting based on obscure details about them and their personality.

This post is just a small selection of contextual work based on David Attenborough.

Typographic Logo onto Stationary

The next part of the brief required us to apply our logo to a letterhead, compliment slip and business card. Below are my letterhead ideas.

Below is my final choice for the letterhead. The logo's purpose is to create the sense of sophistication and focus so I feel the logo on its own directs your attention to just the logo, clearing the page of other distractions. It has a feint watermark continuing on the concentric circle theme. I used a pale blue to create a calm and collected style.

Then there are my two ideas for a backing to the page. The first one is in contrast to the front of the page whilst keeping the light blue. The second is a very subtle repetition of the logo in a slightly off white. I chose the second for my final piece.

The compliment slip and business card are just slight variations on the initial idea for the letterhead as repetition and continuity strengthen a logo and it's goals.

Below is a sheet of nine business cards.





Typographic I.D Brief

This brief required us to create a typographical piece that represented one or two aspects of our assigned partners. My partner for this project was Barry Tobin.

Barry and I created questionnaires that we had to fill out in order to find out more about each others personalities. The aspects I was mostly focused on were how he is serious when it comes to college work and his fitness but he approaches other things with a more novel attitude. He is interested in Buddhism and is a calm and collected person. His favourite colour is blue but, when he paints, he likes to work with just red, yellow and blue.

To start off I looked at a large selection of typefaces, and decided on a couple that would show a serious attitude, Helvetica and Highway Type D. After my first class critique on this project I was told not to use Highway Type D as it wasn't a very good font. Helvetica is a font that would age well and keep its effectiveness for a longer time.

Here are a selection of my initial ideas working on the idea of portraying Barry's serious and focused front, while behind it all he is fun and outgoing.

Below is a piece I created using acrylic paint over a stencil I cut out. It's based on Jackson Pollock, one of Barry's favourite artists, it also encompasses the ideas of his clean front to a fun personality and his use of the three primary colours.

 The image below is the same idea simplified back. I feel this idea shows he has a serious front because of the typeface and the concentric circles create a sense of focus. With this image it is simple and effective enough to maintain itself in any colour and still be recognizable.