Interactive Stamps

I've always liked the idea of my work being interactive with the viewer and, with the influx of people buying smartphones, this is now easier than ever. QR codes are a quick and effective way of adding a large amount of information into a very small space. When the user scans the code with their smartphone they will be brought to a link that you've decided the QR code will send them to. Not only can this give the user a more entertaining experience (by adding a video or mp3 link) but if you wanted, you could set it up so you would get feedback on how many people viewed your link.

Here is an example from Croatia where they used just the QR code to create a simple but intriguing stamp. It is to celebrate their 20th anniversary of using stamps. When the letter or package arrives at it's destination, the sender will be notified as soon as it's delivered via their smartphone.

This idea could be used to aid me in getting more information to my target audience without the constraints of the size of the stamp or the limited time the receiver will spend looking at it. I could have a video link showing the effects of global warming or whatever direction I choose to look at our eco-system.