Ideas

My ideas are mostly in my sketchpads and unfortunately I can't get to a scanner to upload them at the moment, but they range from having orangutans behind chocolate bars instead of jail bars to orangutans being covered up by a plain stamp saying "Don't cover us up".

We needed two ideas to show at the start of our final week. These are the two ideas I chose.

Above is the stamp that would be bought by the customer.

Then, when they peeled the sticky stamp away from the book, the sticker would leave behind the orangutan. The concept behind this idea is to highlight our involvement in seperating orangutans from their habitat and also the blank silhouette of the animal is a reminder that if we continue to destroy their habitats as we are, they will be extinct in the very near future.

Blank silhouette stamp (above)

Orangutan left without its surrounding environment (above)

This is what will remain after the stamp has been peeled away.

My second idea is a very literal illustration. Orangutans in the products that use palm oil.

To follow up this illustration I added the tagline, "Do You Know What's In Your Food?", to create doubt in the viewers mind. Initially the first thought would be that these products are actually using parts of orangutan in their food. Then with the additional links at the bottom of the page, the viewer can find out exactly what is meant by the illustration.

Below are two examples for this idea, with tests on the layout for both.